Magento one page checkout & split-path testing
Magento’s AJAXy one page checkout is nice, but determining how well each step performs can be a little difficult. Google Analytics results will just show a customer reaching the one page checkout and not the conversion performance of each separate step… The easiest way to test changes to checkout steps is then to make changes to 1 checkout step at a time and see how that impacts the entire one page checkout performance. It can also be a good thing, forcing you to view the entire checkout process holistically. Hopefully changing Magento’s workflow for the checkout process will become a little less time-consuming in the future. There are plans for making a non-AJAX / multiple page version, at least. Combining the shipping address and shipment method steps for instance might provide excellent, unexpected results, for instance.
Update: http://www.magentocommerce.com/extension/171/fooman-google-analytics-plus. This module tracks performance of different parts of the one page checkout!








15:04 on September 11th, 2009
And what about Event Tracking in Google Analytics?
http://code.google.com/intl/nl/apis/analytics/docs/tracking/eventTrackerOverview.html
Dutch article:
http://www.webanalisten.nl/software/alles-over-event-tracking-met-google-analytics.html
20:13 on September 12th, 2009
Thanks Mark, I need to try that out quickly :-) Looks good!
edit: There’s a module available at http://www.magentocommerce.com/extension/171/fooman-google-analytics-plus